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Go! with Microsoft Office 2016 Integrated Projects By : Shelley Gaskin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : GO! With Office 2016 Integrated Projects: Provides a practical, project-based book for students with a basic understanding of Microsoft Office. Using the integrated projects and capstones, students can master the true potential of Office 2016 by learning how to work with multiple applications together, as in a real-world business environment. Each chapter provides instruction in the A & B projects using multiple applications, followed by an objective quiz, 2 review projects, and 2 critical thinking projects that apply the objectives of the chapter. In addition, there are 7 capstones that will challenge students to demonstrate mastery of the applications. In today's fast-moving, mobile environment, the GO! with Office 2016 series focuses on the job skills needed to succeed in the workforce. With job-related projects that put Mic...

Administrative Management: Setting People Up for Success By : Cassidy ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Master the skills needed for success in today's rapidly changing work environment with the useful, practical management tools and insights found only in ADMINISTRATIVE MANAGEMENT: SETTING PEOPLE UP FOR SUCCESS. Readers discover the keys to functioning at the highest level in today's professional work environment. This unique book helps readers navigate and respond most effectively to contemporary work challenges. The authors use their extensive experience to highlight actual valuable tools that truly set readers up for success. A concise, inviting approach introduces basic, critical management concepts for a full understanding of the goals, functions, and responsibilities of today's managers. Readers learn how to identify opportunities to package their skills and sell their strengths for both immediate and long-term professional success. Book...

Kendall: Systems Analysis and Desi_9 By : Kenneth E. Kendall ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Directed primarily toward students taking an course in undergraduate systems analysis and design, this text also provides practical content to current and aspiring industry professionals" .""" Kendall and Kendall s "Systems Analysis and Design," 9e, is a human-centered book that concisely presents the latest systems development methods, tools, and techniques in an engaging and easy-to-understand manner." Book Detail : Author : Kenneth E. Kendall Pages : 518 pages Publisher : Pearson Language : eng ISBN-10 : 0133023443 ISBN-13 : 9780133023442   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Go! with Microsoft Excel 2016 Comprehensive By : Shelley Gaskin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Teach the course YOU want in LESS TIME! In today's fast-moving, mobile environment, the GO! with Office 2016 series focuses on the job skills needed to succeed in the workforce. With job-related projects that put Microsoft Office(R) into context, students learn the how and why at the moment they need to know, all in the appropriate Microsoft procedural syntax. For Office 2016, the hallmark guided-practice to skill-mastery pathway is better than ever. Students have many opportunities to work live in Microsoft office to apply the skills they've learned. In addition, instructional projects are now available as grader projects in MyITLab, so students can work live in Office while receiving auto-graded feedback. These high-fidelity simulations match the text and provide an effective pathway for learning, practicing, and assessing their abilit...

A World Without Email: Reimagining Work in the Age of Overload By : Cal Newport ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : ***NEW YORK TIMES BESTSELLER***Feel like you're always drowning in email? How much more would you achieve without them - and how much happier would you be? 'A World Without Email crystallizes what so many of us feel intuitively but haven't been able to explain: the way we're working isn't working.' Drew Houston, co-founder and CEO of Dropbox ________________??????????????????????? Emails are an integral part of work today. But the 'kind regards', forwards and attachments we check every 5.4 minutes are making us unproductive, stressed and costing businesses millions in untapped potential. Bestselling author of Deep Work and Digital Minimalism, Cal Newport, is here to offer a radical new vision - a world without email. Drawing on sociology, behavioural economics and fascinating case studies of thriving email-free c...

Exploring Microsoft Office 2016 Volume 1 By : Mary Anne Poatsy ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This book covers introductory Microsoft Word, Excel, Access, and PowerPoint, with an additional Windows 10 chapter. Beyond point-and-click The goal of the Exploring series is to move students beyond the point-and-click, to understanding the why and how behind each skill. And because so much learning takes place outside of the classroom, this series provides learning tools that students can access anywhere, anytime. Students go to college now with a different set of skills than they did years ago. With this in mind, the Exploring series seeks to move students beyond the basics of the software at a faster pace, without sacrificing coverage of the fundamental skills that everyone needs to know. Also available with MyITLab MyITLab (r) is an online homework, tutorial, and assessment program designed for Information Technology (IT) courses, which engages...

Technology in Action Complete By : Alan Evans ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : For introductory courses in computer concepts, digital literacy, or computer literacy, often including instruction in Microsoft(R) Office. Using technology to teach technology Best-selling Technology in Action Complete uses practical content and hands-?on projects to engage students in computing tasks and skills they can apply at work, in class, or at home. Designed for today's technically savvy students, the text introduces difficult concepts at a basic level early on, then expands upon these skills as students build mastery. The 16th edition brings innovative content updates, including new coverage of ethics, artificial intelligence, and managing a digital lifestyle, as well as several new features encouraging critical thinking. Also available with MyLab IT By combining trusted author content with digital tools and a flexible platform, MyLab IT personalizes...

Access 2019 for Dummies By : Laurie Ulrich Fuller ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Easy steps to practical databasesPeople who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills.This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases for information, and share knowledge in reports. In short, it's the book that holds all the secrets behind the mysteries of Access!Build effective databases from the ground up Simplify your data entry with forms and tables Write queries that produce answers to your data questions Simplify input with forms There's no time like the present to get your hands on the insight that database beginners need to become Access gurus. Book Detail : Author : Laurie Ulrich Fuller...

Access 2016 for Dummies By : Laurie Fuller ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Your all-access guide to all things Access 2016 If you don't know a relational database from an isolationist table--but still need to figure out how to organize and analyze your data--Access 2016 For Dummies is for you. Written in a friendly and accessible manner, it assumes no prior Access or database-building knowledge and walks you through the basics of creating tables to store your data, building forms that ease data entry, writing queries that pull real information from your data, and creating reports that back up your analysis. Add in a dash of humor and fun, and Access 2016 For Dummies is the only resource you'll need to go from data rookie to data pro!This expanded and updated edition of Access For Dummies covers all of the latest information and features to help data newcomers better understand Access' role in the world of data analysis and data scie...

The Administrative Professional: Technology & Procedures, Spiral Bound Version By : Dianne Rankin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The Fifteenth Edition of this trusted text focuses on preparing you for employment in today's increasingly dynamic, digital, and global environment. The authors emphasize helping you to understand employers' expectations; build confidence; and develop the knowledge and skills necessary to become a strong, competent employee and leader. THE ADMINISTRATIVE PROFESSIONAL: TECHNOLOGY AND PROCEDURES, Fifteenth Edition, features updated content, an appealing design, an abundance of practical applications, and a new MindTap website to enhance learning and engage your interest right from the start. Book Detail : Author : Dianne Rankin Pages : 368 pages Publisher : Cengage Learning Language : ISBN-10 : 1305581164 ISBN-13 : 9781305581166   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Suppo...

Beyond the Local Church: How Apostolic Movements Can Change the World By : Sam Metcalf ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : 2016 IVP Readers' Choice Award Many people have given up on the church. But that doesn't mean that they've given up on God or Christianity. In many cases, it was merely that local church congregations were not the best context for missional people to live out their sense of God's call. The good news is that God is raising up vibrant movements of Christians in a vast array of vocations around the world: disciple-making ministries, missions, relief and development, social activism, advocacy and much more. These are all strategic ways to live for the kingdom--in venues beyond the local church. Wherever movements of the gospel have occurred, visionary people and apostolic structures have been essential. Mission leader Sam Metcalf shows how God has always worked through entrepreneurial individuals and organizations that launch...

The Moral Neoliberal: Welfare and Citizenship in Italy By : Andrea Muehlebach ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Morality is often imagined to be at odds with capitalism and its focus on the bottom line, but in?The Moral Neoliberal?morality is shown as the opposite: an indispensible tool for capitalist transformation. Set within the shifting landscape of neoliberal welfare reform in the Lombardy region of Italy, Andrea Muehlebach tracks the phenomenal rise of voluntarism in the wake of the state?s withdrawal of social service programs. Using anthropological tools, she shows how socialist volunteers are interpreting their unwaged labor as an expression of social solidarity, with Catholic volunteers thinking of theirs as an expression of charity and love. Such interpretations pave the way for a mass mobilization of an ethical citizenry that is put to work by the state.?Visiting several sites across the region, from Milanese high schools to the offic...

A Gift of Hope: Helping the Homeless By : Danielle Steel ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In her powerful memoir His Bright Light, #1 New York Times bestselling author Danielle Steel opened her heart to share the devastating story of the loss of her beloved son. In A Gift of Hope, she shows us how she transformed that pain into a campaign of service that enriched her life beyond what she could imagine. ? For eleven years, Danielle Steel took to the streets with a small team to help the homeless of San Francisco. She worked anonymously, visiting the ?cribs? of the city?s most vulnerable citizens under cover of darkness, distributing food, clothing, bedding, tools, and toiletries. She sought no publicity for her efforts and remained anonymous throughout. Now she is speaking to bring attention to their plight. ? In this unflinchingly honest and deeply moving memoir, the famously private author speaks out publicly for the first time about her work a...

Creative Community Organizing: A Guide for Rabble-Rousers, Activists, and Quiet Lovers of Justice By : Si Kahn ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : With a Little Creativity, Everyday People Can Change the World?If you yearn to help make the world a better place but wonder how to do it, look no further. In this unique book, legendary organizer and musician Si Kahn regales us with entertaining, funny, sad, dramatic, and inspiring tales of his work in some of the most important progressive struggles of the past fifty years?the Southern civil rights movement, the Harlan County coal miners? strike, the fights to abolish prison privatization and immigrant family detention. Si addresses not just strategies and tactics but how creative community organizing can prod us to learn new skills, encourage us to take risks, and transform us into practical visionaries for justice. Book Detail : Author : Si Kahn Pages : 240 pages Publisher : Berrett-Koehler Publisher...

Eco-Activism and Social Work: New Directions in Leadership and Group Work By : Dyann Ross ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Social workers are called upon to shift from a human-centric bias to an ecological ethical sensibility by embracing love as integral to their justice mission and by extending the idea of social justice to include environmental and species justice. This book presents the love ethic model as a way to do eco-justice work using public campaigns, research, community arts practice and other nonviolent, direct action strategies.The model is premised on an active and ongoing commitment to the eco-values of love, eco-justice and nonviolence for the purpose of upholding the public interest. The love ethic model is informed by the stories of eco-activists who used nonviolent actions to address ecological issues such as: pollution; degradation of the environment; exploitation of farm animals; mining industry overriding First Nation Peop...

The Volunteer Project: Stop Recruiting. Start Retaining. By : Darren Kizer ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : As a church or nonprofit leader who relies on volunteer teams to get the job done each week, you know how difficult it can be to keep all of your volunteer roles filled. You feel overworked and understaffed, with a budget smaller than your vision. Sometimes your ministry can feel like it has a revolving door, simultaneously bringing in new volunteers as current ones leave. The cycle of volunteer recruitment and turnover can be overwhelming, leading to frustration and distracting from the mission. In The Volunteer Project, we will introduce you to 4 Strategies that, when applied, will launch your church or nonprofit ministry into what we call a zero recruitment model of volunteerism. Formulated from the authors? research, combined 50+ years of experience in leading volunteer teams, and the feedback of hundreds of volunteers, these 4 Strateg...

Do It Anyway: The New Generation of Activists By : Courtney E. Martin ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : If you care about social change but hate feel-good platitudes, Do It Anyway is the book for you. Courtney Martin's rich profiles of the new generation of activists dig deep, to ask the questions that really matter: How do you create a meaningful life? Can one person even begin to make a difference in our hugely complex, globalized world? Book Detail : Author : Courtney E. Martin Pages : 224 pages Publisher : Beacon Press Language : en-GB ISBN-10 : 0807000477 ISBN-13 : 9780807000472   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Non-Profit Legends: Comprehensive Reference on Community Service, Volunteerism, Non-Profits and Leadership for Humanity and Good Citizenship By : Hank Moore ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Non-Profit Legends is a comprehensive overview book on serving communities and motivating leadership for non-profits. Author Hank Moore has worked with and advised hundreds of non-profit organizations, including charities, educational institutions, public sector entities, associations, and corporate citizenship programs. In Non-Profit Legends Hank uses his experience and teaches readers to embrace the past, with direct relationship to the future. Inside you will find extensive information about history, cultural enlightenment and community leadership knowledge, all rolled in one, plus a dynamic panorama of humanitarian contributions to society. Hank Moore is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucke...

Wide-Open World: How Volunteering Around the Globe Changed One Family's Lives Forever By : John Marshall ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : For readers of Three Cups of Tea; Eat, Pray, Love; and Wild comes the inspiring story of an ordinary American family that embarks on an extraordinary journey. Wide-Open World follows the Marshall family as they volunteer their way around the globe, living in a monkey sanctuary in Costa Rica, teaching English in rural Thailand, and caring for orphans in India. There?s a name for this kind of endeavor?voluntourism?and it might just be the future of travel. ?Oppressive heat, grueling bus rides, backbreaking work, and one vicious spider monkey . . . Best family vacation ever! ? John Marshall needed a change. His twenty-year marriage was falling apart, his seventeen-year-old son was about to leave home, and his fourteen-year-old daughter was lost in cyberspace. Desperate to get out of a rut and...

Volunteer Economies: The Politics and Ethics of Voluntary Labour in Africa By : Hannah Brown ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Across Africa today, as development activities animate novel forms of governance, new social actors are emerging, among them the volunteer. Yet, where work and resources are limited, volunteer practices have repercussions that raise contentious ethical issues. What has been the real impact of volunteers economically, politically and in society? The interdisciplinary experts in this collection examine the practices of volunteers - both international and local - and ideologies of volunteerism. They show the significance of volunteerism to processes of social and economic transformation, and political projects of national development and citizenship, as well as to individual aspirations in African societies. These case studies - from South Africa, Lesotho, Kenya, Tanzania, Zambia, Sierra Leone and Malawi - examine everyday e...

Prototype to Product: A Practical Guide for Getting to Market By : Alan Cohen ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : What did Bunnie Huang have to do to make Chumbies appear? What did FitBit have to do to make FitBits appear? This book lifts the curtain on the process of product development, from prototyping to production.Product development is the magic that turns circuitry, software and materials into a product, but the task of efficiently moving from good idea to manufactured product is more dark art than sleight of hand. Author Alan Cohen takes you through each step the process by developing an example product. You?ll learn about manufacturing scales from "proto-duction" to low-volume, medium-volume, and high-volume production.Move from prototyping to sample production, and then on to larger scale productionDelve into product planning and budgetingUnderstand how to deal with overseas manufacturingDiscover how to source parts Book Detai...

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager By : Steven Haines ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically mind...

Steel Closets: Voices of Gay, Lesbian, and Transgender Steelworkers By : Anne Balay ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Even as substantial legal and social victories are being celebrated within the gay rights movement, much of working-class America still exists outside the current narratives of gay liberation. In Steel Closets, Anne Balay draws on oral history interviews with forty gay, lesbian, and transgender steelworkers, mostly living in northwestern Indiana, to give voice to this previously silent and invisible population. She presents powerful stories of the intersections of work, class, gender, and sexual identity in the dangerous industrial setting of the steel mill. The voices and stories captured by Balay--by turns alarming, heroic, funny, and devastating--challenge contemporary understandings of what it means to be queer and shed light on the incredible homophobia and violence faced by many: nearly all of Balay's narrators remain cl...

The 7 Kata: Toyota Kata, Twi, and Lean Training By : Conrad Soltero ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The biggest competitive advantage an organization can achieve comes from the synergies created by employees skilled in enhancing organizational dynamics. The Seven Kata: Toyota Kata, TWI, and Lean Training supplies time-tested tools and advice to help readers adapt to changing conditions and outcompete their rivals. It explains why a mix of the skill sets that Training Within Industry (TWI) and the Toyota Kata (behavior patterns) teach is the ideal recipe to boost organizational synergies and enhance any Lean transformation. Bridging the kata /TWI nexus, the book lays out a road map for Lean success. It devotes a chapter to each of the Seven Kata and suggests possible courses of action dependent on your organization?s strengths and constraints. Bringing together valuable information on many of the disjointed Lean practices, it explains key Lean c...

The Inventor's Dilemma: The Remarkable Life of H. Joseph Gerber By : David J. Gerber ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The extraordinary life and career of the iconic twentieth-century inventor, technologist, and business magnate H. Joseph Gerber is described in a fascinating biography written by his son, David, based on unique access to unpublished sources. A Holocaust survivor whose early experiences shaped his ethos of invention, Gerber pioneered important developments in engineering, electronics, printing, apparel, aerospace, and numerous other areas, playing an essential role in the transformation of American industry. Gerber?s story is remarkable and inspiring, and his method, redolent of Edison?s and Sperry?s, holds a key to a restored national economy and American creative vitality in the twenty-first century. Book Detail : Author : David J. Gerber Pages : 424 pages Publisher : Yale University Press Language : eng ISBN-10 : 0300123507 ISBN-13...

Empire of Guns: The Violent Making of the Industrial Revolution By : Priya Satia ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : NAMED ONE OF THE BEST BOOKS OF 2018 BY THE SAN FRANCISCO CHRONICLE AND SMITHSONIAN MAGAZINE By a prize-winning young historian, an authoritative work that reframes the Industrial Revolution, the expansion of British empire, and emergence of industrial capitalism by presenting them as inextricable from the gun tradeA fascinating and important glimpse into how violence fueled the industrial revolution, Priya Satia's book stuns with deep scholarship and sparkling prose.--Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies We have long understood the Industrial Revolution as a triumphant story of innovation and technology. Empire of Guns, a rich and ambitious new book by award-winning historian Priya Satia, upends this conventional wisdom by placing war and Britain's prosperous gun trade at the ...

Making Money: How Taiwanese Industrialists Embraced the Global Economy By : Gary G. Hamilton ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Beginning in the 1950s, Taiwan rapidly industrialized, becoming a tributary to an increasingly "borderless" East Asian economy. And though President Trump has called for the end of "American carnage"--the loss of U.S. manufacturing jobs--domestic retailers and merchandisers still willingly ship production overseas, primarily to Taiwan. In this book, Gary G. Hamilton and Cheng-shu Kao show how Taiwanese businesspeople have played a tremendous, unsung role in their nation's continuing ascent.From prominent names like Pou Chen and Hon Hai to the owners of small and midsize firms, Taiwan's contract manufacturers have become the world's most sophisticated suppliers of consumer products the world over. Drawing on over 30 years of research and more than 800 interviews, Hamilton and Kao tell these industrial...

Pearl: A History of San Antonio's Iconic Beer By : Jeremy Banas ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "The finest flavored beer in the market. Be sure and try, and you will be convinced. Warranted to be the same at all times. Ask for it, drink no other." In 1887, these were bold words about the City Brewery's new beer with the pearly bubbles, considering how the recent flood of German immigrants to Central Texas brought along expert fermentation. As that business evolved into the San Antonio Brewing Association, XXX Pearl Beer became the mainstay of the largest brewery in the state. Its smokestack formed an intrinsic part of the San Antonio skyline. A regional powerhouse for more than a century, it was the only Texas brewery to survive Prohibition. It also endured the onslaught of a president's scandalous death and Lone Star's fierce rivalry. Grab a pint and join author Jeremy Banas for a tour of Texas's most iconic brew...

The Product Manager's Desk Reference, Third Edition By : Steven Haines ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The definitive guide to product management--updated for a more digital, more global, more competitive business landscapeThe digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business.The Product Manager's Desk Reference has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the ...

TPM in Process Industries By : Tokutaro Suzuki ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Process industries have a particularly urgent need for collaborative equipment management systems, but until now have lacked for programs directed toward their specific needs. TPM in Process lndustries brings together top consultants from the Japan Institute of Plant Maintenance to modify the original TPM Development Program. In this volume, they demonstrate how to analyze process environments and equipment issues including process loss structure and calculation, autonomous maintenance, equipment and process improvement, and quality maintenance. For all organizations managing large equipment, facing low operator/machine ratios, or implementing extensive improvement, this text is an invaluable resource. Book Detail : Author : Tokutaro Suzuki Pages : 416 pages Publisher : Productivity Press Language : ISBN-10 : 1563270366 ISBN-13 : 9781563270369   Supporting format: PDF, EPUB, K...

The Master Switch: The Rise and Fall of Information Empires By : Tim Wu ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet?the entire flow of American information?come to be ruled by one corporate leviathan in possession of ?the master switch?? That is the big question of Tim Wu?s pathbreaking book.As Wu?s sweeping history shows, each of the new media of the twentieth century?radio, telephone, television, and film?was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domi...

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling By : Eric Nuzum ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The ultimate guide to podcasting, the fastest growing media platform in the world. A step beyond practial how-to information on podcast production or building a business, Make Noise addresses the art of podcasting, what works and doesn't for successful storytelling on audio, from a true expert in the medium. Book Detail : Author : Eric Nuzum Pages : pages Publisher : Dreamscape Media, LLC Language : eng ISBN-10 : B081VWS1KF ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Loudest Voice in the Room: How Roger Ailes and Fox News Remade American Politics By : Gabriel Sherman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Gabriel Sherman Pages : pages Publisher : Random House Audio Language : eng ISBN-10 : B00HUBN6LM ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter By : Andrew Boulton ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Copywriting is easy. Copywriting is hard. It?s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It?s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he?s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he?s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler. Book Detail : Author : Andrew Boulton Pages : 232 pages Publisher : Gasp Books Language : eng ISBN-10 : 1838434305 ISBN-13 : 9781838434304   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies By : Dan White ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their business's effectiveness. It is a straightforward guide that avoids unnecessary and time-consuming marketing practices. A credible statement to all market...

Trust Me, I'm Lying: Confessions of a Media Manipulator By : Ryan Holiday ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirec...

Public Relations Writing: Strategies & Structures By : Doug Newsom ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media. Book Detail : Author : Doug Newsom Pages : 384 pages Publisher : Cengage Learning Language : ISBN-10 : 1305500008 ISBN-13 : 9781305500006   Supporting format: PDF, EPUB, Kindle, Au...

The Content Trap By : Bharat Anand ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : "My favorite book of the year."--Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.Success for...

Talk Radio's America: How an Industry Took Over a Political Party That Took Over the United States By : Brian Rosenwald ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The march to the Trump presidency began in 1988, when Rush Limbaugh went national. Brian Rosenwald charts the transformation of AM radio entertainers into political kingmakers. By giving voice to the conservative base, they reshaped the Republican Party and fostered demand for a president who sounded as combative and hyperbolic as a talk show host. Book Detail : Author : Brian Rosenwald Pages : pages Publisher : Tantor Audio Language : eng ISBN-10 : B081FGVCHM ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Nonverbal Communication in Human Interaction By : Mark L. Knapp ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : NONVERBAL COMMUNICATION IN HUMAN INTERACTION is the most comprehensive and readable compendium of research and theory on nonverbal communication available today. Written by a communication scholar and two social psychologists, the book offers an interdisciplinary approach to the study of nonverbal communication that shows how it affects a wide variety of academic interests. The theory and research included in this text comes from scholars with a wide variety of academic backgrounds, including communication, anthropology, counseling, psychology, psychiatry, and linguistics. The eighth edition includes new material on nonverbal messages and technology/media that covers the increasing amount of communication that is mediated by some form of technology and newly added text boxes that acquaint readers with cutting-edge research questions and findings, and...